About us

Lurrell Industries was founded in 1989 in Roskilde, Denmark. The company produced oil, lye and soaps for a world-wide furniture market. In 2019, Nowocoat acquired Lurrell in connection with a generational change and future suistanable development. The merging enables us to diversify our Scandinavian product range with continously focus on providing innovative, functional and sustainable wood care solutions for industrial and DIY markets across Europe and Asia.

Lurrell's top priority is quality, good sustainable products and effective logistics. This has affirmed our position and prestige in the global wood coatings industry, which we cherish with great care.

The company has come a long way to its current success, and we are now locally represented in Ho Chi Minh, Vietnam, aiming at distributing Green Tech coatings to the growing Asian market as well as to be able to offer premium sales service with reduced delivery time and superior technical support.

At Lurrell, we specialise in developing and providing a wide variety of customisable sustainable coating solutions. Our products stand out by being free of all unnecessary environmentally harmful chemicals, which are highly demanded by environmental conscious manufacturers of wood products, including suppliers for giant international groups such as IKEA, Wallmart, K-Markt and JYSK.

We acknowledge the importance of environment and quality requirements for our employees, customers and end-users. This reflects in our conformity to the Management System standards: ISO 9001 and ISO 14001 audited and certified by DNV Det Norske Veritas – one of the best qualified and demanding certification agencies in the world.

Lurrell is set to pave the way for the continued expansion of non-toxic coatings. Our R&D specialists work closely with professionals in the field of wood surface treatments for improved, highly-performance and eco-friendly coatings